Key challenges faced by a CFO in an Indian subsidiary of MNC

India is a diverse, complex market where each state, each region has a culture of its own and it is imperative for any corporate to understand the multiple sensitivities of this market to conduct business responsibly. The role of a CFO in an Indian subsidiary of an international corporate therefore becomes powerful and challenging at the same time...


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The budgeting exercise helped the company to formulate its 5 and 10 year plans along with the annual operating plan, department and segment sales and expense targets were formalized, key ratios and trends were fixed and tracked, this allowed the company to benchmark key metrics against industry parameters and allowed...

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The one key element that has changed the way of doing business is the flow of information. The new-age CFO must now realize that he is no longer expected to linger in the background and surface every time the results are to be announced…



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by MyCFO Co- Founder and Director Deepak Narayanan
Cash flows can be the one of the strongest indicators of an e-commerce business’s success or failure. Cash flow in simple terms is the difference in time between when you get paid and when you pay. The sector has been in the news and is seen as one of the fastest growing amongst new age industry sectors in the next decade
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